Thirty years in pumps
Several years after launching Replacement Lamp Services, Darlene found herself in the PUMP business.
In 1991 a man approached Darlene from a company called All Pumps to have some electrical work done. The work was carried out, but the bill was never paid, so in lieu of the debt Darlene offered to take over his company. Darlene jokes that at that time she had more opportunity than resource and a constant stream of ideas.
“We went to Davey to place an order for pumps but they wouldn’t take it and we had to go through the stringent process to apply for an account. Davey had only just come to New Zealand and were quite prescriptive as to where they would have dealers,” she says.
Several years later, in 2007, All Pumps received the first of many awards from Davey for selling the most pumps in the country. PASLR are now undoubtedly one of Davey’s top Master Dealers in New Zealand.
From humble beginnings, simply replacing a pump when it broke down, our business evolved. When it became law to carry out maintenance on pumps as part of a building’s WOF we took on the commercial side of things.
In 2008 we expanded into water filters and with a clear focus on marketing experienced exponential growth over the next several years.
“We have evolved to take on a whole system approach – building a capable team who are really amazing at home pressure systems – with a focus on residential properties and lifestyle blocks. We have a position in the market that we work to best practice – our technicians are qualified and work to the strictest safety standards. We put safety at the forefront of everything we do and we don’t cut corners on our workmanship,” says Darlene.